Travel insurance
Coris
How Coris increased revenue by integrating a digital benefit into its travel insurance offering
The challenge
Coris was looking for a way to encourage upgrades to premium insurance plans by offering additional value to customers, with a viable business model requiring minimal upfront investment and no extra demand on technical teams.
Key results
- ✓High conversion rate on insurance plan upgrades that included the benefit
- ✓New recurring revenue stream from customers purchasing additional data
- ✓100% automated and integrated process, eliminating manual work
- ✓Increased perceived value of travel insurance, creating competitive advantage
